Creating a Library Marketing Plan

Scheduled Dates
Course Details
Course Type: 
Course Description

Effective library marketing reinforces the organization's mission and fuels support from the community. Learn how successful marketing starts with a successful plan – auditing current communications, setting objectives, developing a budget, presenting the plan to stakeholders, and implementing with staff.

Learning objectives for this session include
  • Understand and apply marketing concepts
  • Develop and implement a marketing plan
  • Assess the effectiveness of the marketing plan
Session Information
Session Duration: 
This course consists of two 2-hour sessions.
Contact Hours: 
4
Instructor